Handbook on the Economics of Advertising
Book
Hardback
520 pages
978-1-78195-450-8 (ISBN)
More details
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-78195-450-8 (9781781954508)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Edited by Brendan M. Cunningham, U.S. Naval Academy, US and Steven S. Wildman, Michigan State University and University of Colorado Boulder, US