Advertising Law and Regulation

Part 1 General Legal Areas: Consumer protection; Defamation; Malicious falsehood; Trade marks; Passing off; Comparative advertising; Contract law; Deceit and misrepresentation; Breach of Confidence; Privacy; Data protection; Copyright and moral rights; European law; Discrimination; Obscenity, indecency, religious and racial hatred; Contempt of court; Prize draws, competitions and lotteries; Advertising of gambling; Digital marketing and advertising Part 2 Specific Advertising Rules: Accountants; Actuaries; Alcohol; Ambush marketing; Animals and birds; Architects; Aviation; Branded content; British Broadcasting Corporation; Care homes; Charities; Children; Cinema advertising; Contraceptives, pregnancy and sanitary protection; Contract/customer publishing; Currency and postage stamps; Dating agencies; Diseases; Elections; Employment and business opportunities; Environment and green claims; Financial services; Flags; Food and drink; Fuel and energy; Hallmarks; Health, cosmetics, beauty and slimming; Holidays; Housing; Human organs; Identification of advertising; Legal professionals; Licensed conveyancers; London Transport; Lucky charms and clairvoyants; Massage establishments; Medical and veterinary professionals; Medicines; Motoring; Offensive weapons; Olympic Symbol and London 2012; Opticians; Organic products; Outdoor and ambient advertising; Pesticides; Public telephones; Political and cause advertising; The Red Cross; Religious advertising; Royalty; Smoking and tobacco; Stolen property; Taxis; Telecommunications and broadband; Timeshares; Unauthorised broadcasts; Uniforms; Vanity publishing; Videos and computer games Part 3 Regulatory Bodies: Introduction; Background to self/co-regulation; Regulatory structure for non-broadcast advertising: CAP Code; Regulatory structure for broadcast advertising; Regulatory structure for on-demand programme service advertising: CAP/ASA and Ofcom; Remit: What advertising do the CAP and BCAP Codes cover?; Complaints to ASA/ASAB; CAP and BCAP Code rules and ASA/ASAB adjudications: general rules; CAP/BCAP Code rules and ASA/ASAB adjudications: specific categories; Scheduling (BCAP Code only, Section 32); Copy advice and clearance; Ofcom's retained regulatory role; Regulation of advertising of premium rate services: Ofcom and PhonepayPlus; PhonepayPlus Code of Practice; PhonepayPlus complaint investigation procedures; PhonepayPlus enforcement; Other regulatory bodies; Challenging regulatory decisions and restrictions; Freedom of information; Advertising regulation abroad