Marketing Research for Managers
3rd Edition
Published on 1. August 2016
Book
Hardback
392 pages
978-1-138-14430-9 (ISBN)
Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Dimensions
Height: 246 mm
Width: 189 mm
Weight
453 gr
ISBN-13
978-1-138-14430-9 (9781138144309)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Sunny Crouch | Matthew Housden
Marketing Research for Managers
E-Book
06/2012
3rd Edition
Routledge
€69.99
Available for download
Sunny Crouch | Matthew Housden
Marketing Research for Managers
E-Book
06/2012
3rd Edition
Routledge
€69.99
Available for download
Sunny Crouch | Matthew Housden
Marketing Research for Managers
Book
05/2003
3rd Edition
Butterworth-Heinemann
€61.99
Shipment within 15-20 days
Persons
Sunny Crouch, Matthew Housden
Content
Introducing market research; Getting started; Marketing research begins at home; 'Off the peg' research; 'Made to measure' research; How are the data collected?; Who provides the information?; How do you ask the questions?; Who asks the questions?; What happens to the answers?; How do you buy good research?; Using research in experiments; Business-to-business research; Using research in global markets; Using research in marketing decision-making; Where do you go from here?