The Copy Book
How 32 of the World's Best Advertising Writers Write Their Advertising
Published in February 1996
Book
Hardback
176 pages
978-2-88046-258-1 (ISBN)
Description
This text demonstrates how 32 copy-writers work. The volume reproduces their work and explores their many different approaches to the task of producing adverts.
More details
Series
Language
English
Spanish
Place of publication
Mies
Switzerland
Target group
College/higher education
Professional and scholarly
Illustrations
Col.ill.
Dimensions
Height: 360 mm
ISBN-13
978-2-88046-258-1 (9782880462581)
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Schweitzer Classification