
Decoding CEO-Speak
University of Toronto Press
Published on 15. September 2021
Book
Hardback
264 pages
978-1-4875-0595-0 (ISBN)
Description
The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.
Decoding CEO-Speak critiques the public language of a powerful class of people - the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.
Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.
Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Decoding CEO-Speak critiques the public language of a powerful class of people - the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.
Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.
Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Reviews / Votes
"The language used by corporate bosses is a rich genre that informs - or misleads - entire societies. In their book, Decoding CEO-Speak, accounting professors Russell Craig and Joel Amernic have dived deep into the hyperbole and distortions routinely uttered by chief executive officers."- Jane Gadd (Director Journal)
More details
Language
English
Place of publication
Toronto
Canada
Target group
College/higher education
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Illustrations
1 figure
Dimensions
Height: 231 mm
Width: 155 mm
Thickness: 23 mm
Weight
499 gr
ISBN-13
978-1-4875-0595-0 (9781487505950)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Russell Craig is a full professor in the Faculty of Business at Durham University.
Joel Amernic is a full professor in the Joseph L. Rotman School of Management at the University of Toronto.
Joel Amernic is a full professor in the Joseph L. Rotman School of Management at the University of Toronto.
Content
List of Exhibits
Foreword
1. Introduction
2. Tone at the Top
3. Ethicality
4. Reputation
5. Deception
6. Safety Culture
7. Twitter
8. Tweets as Propaganda
9. Accounting-speak
10. Autobiographical Vignettes
11. Narcissism and Hubris
12. Monitoring CEO-speak
Epilogue: Pandemic
Foreword
1. Introduction
2. Tone at the Top
3. Ethicality
4. Reputation
5. Deception
6. Safety Culture
7. Twitter
8. Tweets as Propaganda
9. Accounting-speak
10. Autobiographical Vignettes
11. Narcissism and Hubris
12. Monitoring CEO-speak
Epilogue: Pandemic