Internet Marketing in Hospitality
Published on 20. May 2004
Book
Paperback/Softback
336 pages
978-0-13-098475-3 (ISBN)
Description
For Hospitality Marketing courses.
Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.
Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 233 mm
Thickness: 10 mm
Weight
544 gr
ISBN-13
978-0-13-098475-3 (9780130984753)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
I. HOSPITALITY ON THE INTERNET.
1. Hospitality Industry-Types of Businesses, Types of Sites.
II. CREATING AND BUILDING AN INTERNET PRESENCE.
2. Standing Out From the Crowd: Positioning, Audience and Goals.
3. Website Content.
4. Site Appearance and Organization (AKA "Look n Feel").
5. Online Reservations and Other Interactive Functions.
III. GETTING FOUND.
6. Portals, Search Engines, Directories, and Other Places to be Found.
7. Internet Advertising of Your Website.
8. Promotion (On the Net and Off) and Print/Media Advertising.
IV. E-MAIL MARKETING.
9. Marketing by E-Mail.
10. E-Mail Mechanics.
11. Writing E-Mail (With Sample E-Mail Messages).
V. APPENDICES.
Glossary.
Resources on the Web for Hospitality Marketing.
1. Hospitality Industry-Types of Businesses, Types of Sites.
II. CREATING AND BUILDING AN INTERNET PRESENCE.
2. Standing Out From the Crowd: Positioning, Audience and Goals.
3. Website Content.
4. Site Appearance and Organization (AKA "Look n Feel").
5. Online Reservations and Other Interactive Functions.
III. GETTING FOUND.
6. Portals, Search Engines, Directories, and Other Places to be Found.
7. Internet Advertising of Your Website.
8. Promotion (On the Net and Off) and Print/Media Advertising.
IV. E-MAIL MARKETING.
9. Marketing by E-Mail.
10. E-Mail Mechanics.
11. Writing E-Mail (With Sample E-Mail Messages).
V. APPENDICES.
Glossary.
Resources on the Web for Hospitality Marketing.