Building the Creative Business
A practical guide for sustainable growth
1st Edition
Published on 1. January 2021
Book
Paperback/Softback
240 pages
978-1-138-28642-9 (ISBN)
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 159 mm
ISBN-13
978-1-138-28642-9 (9781138286429)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2021
1st Edition
Routledge
€133.70
The article will not be published
Persons
David Court is Head of Screen Business at the Australian Film Television & Radio School. He has been involved in the financing of more than a dozen film and television productions including John Weiley's Antarctica and Baz Luhrmann's Strictly Ballroom.
Jason Potts is Professor of Economics at RMIT University, Australia.
Jason Potts is Professor of Economics at RMIT University, Australia.
Content
1. Art and business, creativity and management
2. From old to new media
3. Staring at a blank page
4. Managing creative people and processes
5. Creative business structures
6. The project as enterprise
7. Financing strategies
8. The asset class: intellectual property
9. The creative value chain
10. Audiences who talk back
2. From old to new media
3. Staring at a blank page
4. Managing creative people and processes
5. Creative business structures
6. The project as enterprise
7. Financing strategies
8. The asset class: intellectual property
9. The creative value chain
10. Audiences who talk back