Strategic Management in Action
United States Edition
4th Edition
Published on 14. February 2008
Book
Hardback
368 pages
978-0-13-227747-1 (ISBN)
Description
For undergraduate and graduate courses in Strategic Management.
Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.
Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Weight
730 gr
ISBN-13
978-0-13-227747-1 (9780132277471)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2009
5th Edition
Pearson
€52.07
Article exhausted; check for reprint
Previous edition
Book
11/2004
3rd Edition
Pearson
€39.67
Article exhausted; check for reprint
Content
Preface
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis
Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit
Appendix 1 Case Analysis How-To
Appendix 2 Cases
Index
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis
Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit
Appendix 1 Case Analysis How-To
Appendix 2 Cases
Index