Strategic Management In Action
United States Edition
3rd Edition
Published on 23. November 2004
Book
Hardback
368 pages
978-0-13-144680-9 (ISBN)
Description
For courses in Strategic Management.
Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.
Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 255 mm
Width: 203 mm
Thickness: 14 mm
Weight
658 gr
ISBN-13
978-0-13-144680-9 (9780131446809)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/2008
4th Edition
Pearson
€71.91
Article exhausted; check for reprint
Previous edition
Mary A. Coulter
Strategic Management In Action
Book
02/2001
2nd Edition
Pearson
€50.83
Article exhausted; check for reprint
Content
1. Introducing the Concepts Chapter.
2. The Context of Managing Strategically.
3. Assessing Opportunities and Threats: Doing an External Analysis.
4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
5. Functional Strategies.
6. Competitive Strategies.
7. Corporate Strategies.
8. Strategic Management in Other Organization Types.
Appendix 1: How To Do a Case Analysis.
Appendix 2: Comprehensive Cases for Analysis.
Index.
2. The Context of Managing Strategically.
3. Assessing Opportunities and Threats: Doing an External Analysis.
4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
5. Functional Strategies.
6. Competitive Strategies.
7. Corporate Strategies.
8. Strategic Management in Other Organization Types.
Appendix 1: How To Do a Case Analysis.
Appendix 2: Comprehensive Cases for Analysis.
Index.