Strategic Management
2nd Edition
Published on 30. September 2000
Book
Paperback/Softback
256 pages
978-0-8264-5380-8 (ISBN)
Description
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application.
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application.
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application.
More details
Edition
2nd New edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Dimensions
Height: 246 mm
Width: 175 mm
Thickness: 19 mm
Weight
460 gr
ISBN-13
978-0-8264-5380-8 (9780826453808)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
G. A. Cole
Strategic Management
Book
02/1998
2nd Edition
Cengage Learning EMEA
€38.59
Article exhausted; check for reprint
Content
Part 1 - purpose and goals: assessing the environment; competitive advantage; strategy formulation; business plans; culture; managing change; strategic marketing and personnel; measuring strategic performance. Part 2 - workbook. Part 3 - strategic management in practice; case studies.