Strategic Management
2nd Edition
Published on 28. February 1998
Book
Paperback/Softback
267 pages
978-1-85805-184-0 (ISBN)
Description
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available.
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available.
An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 246 mm
Width: 175 mm
Weight
404 gr
ISBN-13
978-1-85805-184-0 (9781858051840)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
G. A. Cole
Strategic Management
Book
09/2000
2nd Edition
Cengage Learning EMEA
€50.94
Article is exhausted; no reprint
Previous edition
G. A. Cole
Strategic Management
Book
06/1994
Cengage Learning EMEA
€33.61
Article exhausted; check for reprint
Content
Part 1 - purpose and goals: assessing the environment; competitive advantage; strategy formulation; business plans; culture; managing change; strategic marketing and personnel; measuring strategic performance. Part 2 - workbook. Part 3 - strategic management in practice; case studies.