Inside the Box

Praise for Inside the Box "Corporate values drive passion in employees. David Cohen has captured in this book what every corporate executive needs to understand about corporate values. The theory is concise while the practical, real world examples clearly illustrate the 'how to' for every company to be successful." - Robin Wohnsigl, President and COO, Airbus North America Customer Services, Inc. "Almost every company has stated values-far fewer live their values. Inside the Box is a very personal readable guide to making it happen, explaining why values matter, and how to make corporate values an important part of employees' lives. Read this book and don't just have values-live values!" - Marshall Goldsmith, Professor, Alliant International University's Marshall Goldsmith School of Management; author or co-editor of 22 books, including The Leader of the Future (a Business Week best-seller) and What Got You Here Won't Get You There; recognized by The Wall Street Journal as one of the top ten executive educators, by Forbes as one of the five most-respected executive coaches, ad by The Economist as one of the most credible thought leaders in the new era of business. "Page after page, story after story, you learn the importance of values driving sustained business success. This book is representative of who Cohen is and what he is about-an intellectual business leader whose values and life lessons provide the content for a fascinating inside look at the issues that leaders face very day." - John Lynn Williams, Human Resources Executive, Citigroup "Organizations operate with business strategies but people behave based on values. This book provides both visionary and practical information on the importance of integrating values through stories, policies and practices." - Bernadette Kenny, Senior Vice President, Human Resources, Adecco Group North America