Dynamics of Public Relations and Journalism

What we think and do is influenced by the information that comes from public relations practitioners and journalists. Dynamics of Public Relations and Journalism 3rd Edition enhances the journalistic skills of Media Studies students and gives journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains clearly, simply and succinctly the need for their smooth interaction. This third edition updates all the chapters to stay abreast of the changing world of PR & Journalism and to broaden student and practitioner insight into the synergy between PR & Journalism. The chapter on New Media discusses the exciting newdevelopments in Social Media and introduces the reader to the business aspect of social networking.