Pre-Suasion
A Revolutionary Way to Influence and Persuade
Published on 5. June 2018
Book
Paperback/Softback
432 pages
978-1-5011-0980-5 (ISBN)
Description
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
More details
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations
Dimensions
Height: 214 mm
Width: 141 mm
Thickness: 28 mm
Weight
351 gr
ISBN-13
978-1-5011-0980-5 (9781501109805)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2016
1st Edition
Simon + Schuster LLC
€16.80
Available for download
Person
Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.