Key Selling Skills
Book
Paperback/Softback
416 pages
978-0-7494-4539-3 (ISBN)
Description
Key Selling Skills advises readers how to successfullly market and sell their product.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 198 mm
Width: 129 mm
ISBN-13
978-0-7494-4539-3 (9780749445393)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.