
The Big Payback
The History of the Business of Hip-Hop
Dan Charnas(Author)
Signet (Publisher)
Published on 1. November 2011
Book
Paperback/Softback
688 pages
978-0-451-23478-0 (ISBN)
Description
"There has never been a better book about hip-hop…a record-biz portrait that jumps off the page."-A.V. Club
THE INSPIRATION FOR THE VH1 SERIES THE BREAKS
The Big Payback takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.
300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.
INCLUDES PHOTOGRAPHS
More details
Language
English
Place of publication
New York
United States
Publishing group
Penguin Putnam Inc
Target group
US School Grade: Twelfth Grade
Product notice
Paperback (trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 37 mm
Weight
971 gr
ISBN-13
978-0-451-23478-0 (9780451234780)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
11/2011
Berkley
€12.49
Available for download
Person
Dan Charnas