Organizing and Implementing the Marketing Effort
Text and Cases
Published on 1. January 1991
Book
Hardback
818 pages
978-0-201-51044-7 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
Addison Wesley Longman (Higher Education Division, Pearson Education)
Target group
College/higher education
Professional and scholarly
Illustrations
indexes
Dimensions
Height: 248 mm
Width: 171 mm
Weight
1225 gr
ISBN-13
978-0-201-51044-7 (9780201510447)
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Schweitzer Classification