Electronic Media Programming
Published on 1. December 1992
Book
Hardback
532 pages
978-0-07-010298-9 (ISBN)
Description
This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
glossary
Dimensions
Height: 240 mm
Width: 188 mm
Weight
1010 gr
ISBN-13
978-0-07-010298-9 (9780070102989)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Overview to electronic media programming; programming as marketing; analysis of programme content; conducting research; audience research services; applying research; assessing the radio environment; radio formats; radio programming concepts; radio programme suppliers; assessing the television environment; television programming strategies; the television syndication marketplace; independent television station programming; affiliate television programming; broadcast network television programming; television news programming; public television programming; assessing the cable television environment; local cable system programming; basic cable network programming; premium cable network programming.