The CW Comes of Age
Essays on Programming, Branding and Evolution
Published on 28. March 2022
Book
Paperback/Softback
277 pages
978-1-4766-8211-2 (ISBN)
Description
Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.
More details
Language
English
Place of publication
Jefferson, NC
United States
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 16 mm
Weight
441 gr
ISBN-13
978-1-4766-8211-2 (9781476682112)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Ashley Lynn Carlson is an associate professor of English at the University of Montana Western in Dillon, Montana. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture.
Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.
Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.
Content
Introduction
Ashley Lynn Carlson and Lisa K. Perdigao
Part I. "TV to Talk About": Network Identity and The
A "-Bridge-to-Nowhere": Media Rights Capital and the Network's -Decade-Long Hiatus from Sunday Night Programming
Kimberly A. Owczarski
Color by The CW: How Blackness Has Fared
Phillip Lamarr Cunningham
The Lowest Ratings on Prime Time: The CW's Business Model
Caryn Murphy
The Cultural Value of Jane the Virgin and Crazy -Ex-Girlfriend
Paola Brembilla
Part II. "TV Now": The CW in the -Post-Network and -Post-Feminist
From Late Childhood to Emerging Adulthood: Representations of Teenagers on The WB and The
Ashley Lynn Carlson
It's the Ladies' Choice: Female Agency on Supergirl, Jane the Virgin, Beauty & the Beast, and Reign
Marian R. Hjelmgren
"There's no place like home": Supernatural's Domestic Crisis
Lisa K. Perdigao
Dare to Define: The Arrowverse and the New Television Superhero
Michael G. Robinson and Kenneth Wagner
#Clexa and #Sanvers Fandom: Questions of Representation, Reception, and Fans' Reactions
Melanie Bourdaa
Part III. "Dare to Defy": Adapting and Expanding The -CW-Verse
The Hybrid Identities of The Vampire Diaries
Angela Tenga and Lisa K. Perdigao
The Superhero Crossover Event: An Effective Staple of The CW's Programming
James F. Iaccino
Deconstructing The CW's Culture: iZombie and Serial Hybridization
Charles Joseph
How Do You Build a Problem Like Riverdale? Constructing the Imagined Community of the Archie Universe
Brenna Clarke Gray and Peter Wilkins
About the Contributors
Index
Ashley Lynn Carlson and Lisa K. Perdigao
Part I. "TV to Talk About": Network Identity and The
A "-Bridge-to-Nowhere": Media Rights Capital and the Network's -Decade-Long Hiatus from Sunday Night Programming
Kimberly A. Owczarski
Color by The CW: How Blackness Has Fared
Phillip Lamarr Cunningham
The Lowest Ratings on Prime Time: The CW's Business Model
Caryn Murphy
The Cultural Value of Jane the Virgin and Crazy -Ex-Girlfriend
Paola Brembilla
Part II. "TV Now": The CW in the -Post-Network and -Post-Feminist
From Late Childhood to Emerging Adulthood: Representations of Teenagers on The WB and The
Ashley Lynn Carlson
It's the Ladies' Choice: Female Agency on Supergirl, Jane the Virgin, Beauty & the Beast, and Reign
Marian R. Hjelmgren
"There's no place like home": Supernatural's Domestic Crisis
Lisa K. Perdigao
Dare to Define: The Arrowverse and the New Television Superhero
Michael G. Robinson and Kenneth Wagner
#Clexa and #Sanvers Fandom: Questions of Representation, Reception, and Fans' Reactions
Melanie Bourdaa
Part III. "Dare to Defy": Adapting and Expanding The -CW-Verse
The Hybrid Identities of The Vampire Diaries
Angela Tenga and Lisa K. Perdigao
The Superhero Crossover Event: An Effective Staple of The CW's Programming
James F. Iaccino
Deconstructing The CW's Culture: iZombie and Serial Hybridization
Charles Joseph
How Do You Build a Problem Like Riverdale? Constructing the Imagined Community of the Archie Universe
Brenna Clarke Gray and Peter Wilkins
About the Contributors
Index