Entrepreneurship
3rd Edition
Published on 3. February 2014
Book
Paperback/Softback
608 pages
978-1-118-58289-3 (ISBN)
Description
Entrepreneurship 3rd Edition combinesconcepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what aspiringentrepreneurs need to know to start and grow their businesses andthe cases tell the stories of real entrepreneurs. The authors coverall stages of the entrepreneurial process from searching for anopportunity to shaping it into a commercially attractive product orservice, launching the new venture, and building it into a viablebusiness. Through a combination of practical instruction and a range of real-life examples, Entrepreneurship helps preparestudents for their future roles in building, managing and growingbusinesses.
More details
Other editions
Previous edition
William D. Bygrave | Andrew Zacharakis
Entrepreneurship
Book
11/2010
2nd Edition
Wiley
€219.00
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Persons
Content
Chapter 1 - The Power of Entrepreneurship
Chapter 2 - The Entrepreneurial Process
Chapter 3 - Opportunity, Recognition, Shaping and Reshaping
Chapter 4 - Understanding Your Business Model And Developing Your Strategy
Chapter 5 - Entrepreneurial Marketing
Chapter 6 - Building The Founding Team
Chapter 7 - The Business Planning Process
Chapter 8 - Building Your Pro Forma Financial Statements
Chapter 9 - Facing Entrepreneurial Ventures Worldwide
Chapter 10 - Raising Money For Starting And Growing Businesses
Chapter 11 - Debt And Other Forms Of Financing
Chapter 12 - Legal And Tax Issues, Including Intellectual Property
Chapter 13 - Entrepreneurial GrowthChapter 14 - Social Entrepreneurship: An Overview
Chapter 2 - The Entrepreneurial Process
Chapter 3 - Opportunity, Recognition, Shaping and Reshaping
Chapter 4 - Understanding Your Business Model And Developing Your Strategy
Chapter 5 - Entrepreneurial Marketing
Chapter 6 - Building The Founding Team
Chapter 7 - The Business Planning Process
Chapter 8 - Building Your Pro Forma Financial Statements
Chapter 9 - Facing Entrepreneurial Ventures Worldwide
Chapter 10 - Raising Money For Starting And Growing Businesses
Chapter 11 - Debt And Other Forms Of Financing
Chapter 12 - Legal And Tax Issues, Including Intellectual Property
Chapter 13 - Entrepreneurial GrowthChapter 14 - Social Entrepreneurship: An Overview