
Entrepreneurship
Wiley (Publisher)
2nd Edition
Published on 2. November 2010
Book
Paperback/Softback
632 pages
978-0-470-45037-6 (ISBN)
Article exhausted; check for reprint
Description
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.
More details
Product info
PB
Edition
2. Auflage
Language
English
Place of publication
Weinheim
Germany
Illustrations
Illustrations
Dimensions
Height: 255 mm
Width: 204 mm
Thickness: 22 mm
Weight
975 gr
ISBN-13
978-0-470-45037-6 (9780470450376)
Schweitzer Classification
Other editions
New editions

William D. Bygrave | Andrew Zacharakis
Entrepreneurship
Book
02/2014
3rd Edition
Wiley
€262.00
Article is exhausted; no reprint
Previous edition

William D. Bygrave | Andrew Zacharakis
Entrepreneurship
Book
03/2007
1st Edition
Wiley
€205.00
Article exhausted; check for reprint
Content
1 The Power of Entrepreneurship.
2 The Entrepreneurial Process.
3 Opportunity Recognition, Shaping, and Reshaping.
4 Understanding Your Business Model and Developing Your Strategy.
5 Entrepreneurial Marketing.
6 Building the Founding Team.
7 The Business Planning Process.
8 Building Your Pro-Forma Financial Statements.
9 Financing Entrepreneurial Ventures Worldwide.
10 Raising Money for Starting and Growing Businesses.
11 Debt and Other Forms of Financing.
12 Legal and Tax Issues.
13 Intellectual Property.
14 Entrepreneurial Growth.
15 Social Entrepreneurship: An Overview.
2 The Entrepreneurial Process.
3 Opportunity Recognition, Shaping, and Reshaping.
4 Understanding Your Business Model and Developing Your Strategy.
5 Entrepreneurial Marketing.
6 Building the Founding Team.
7 The Business Planning Process.
8 Building Your Pro-Forma Financial Statements.
9 Financing Entrepreneurial Ventures Worldwide.
10 Raising Money for Starting and Growing Businesses.
11 Debt and Other Forms of Financing.
12 Legal and Tax Issues.
13 Intellectual Property.
14 Entrepreneurial Growth.
15 Social Entrepreneurship: An Overview.