Marketing Research
Update Edition with SPSS 12.0: International Edition
4th Edition
Published on 15. October 2004
Book
Mixed media product
978-0-13-196847-9 (ISBN)
Description
For the introductory marketing research course.
The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS (R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS (R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 24 mm
Weight
1191 gr
ISBN-13
978-0-13-196847-9 (9780131968479)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Alvin C. Burns | Ronald F. Bush
Marketing Research & SPSS 13.0 Student CD Pkg.
Book
12/2005
5th Edition
Prentice Hall
€82.93
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