The Easy Step by Step Guide to Writing Newsletters and Articles
Published on 1. June 2002
Book
Paperback/Softback
100 pages
978-0-9539856-4-7 (ISBN)
Description
A comprehensive guide to writing newsletters and articles, this text provides tips on how to get the brief right; how to open articles; how to use case studies; where to find experts; and how to design and lay out newsletters.
Reviews / Votes
I especially liked the details on types of articles.I found it very useful to examine a range of different articles and opening paragraphs that might attract the audience's attention. There is a useful section on getting content to flow and closing paragraphs. Womens Writers' Network Magazine The whole book is tightly and clearly written, and its use of subheads, bullet points and tables makes it easier to absorb. Writers News If you are a comparative necomer to either of these fields you will find Pamela Brooks espcially helpful. In terms of article writing she combines practical, clear advice on how to construct and write material as well as excellent guidance on marketing your work. Writers News This is an accessible book that delivers the goods succinctly and clearly. Excellent value and essential reading if you are going to take the newsletter or article route for promoting your business. Reading ChronicleMore details
Series
Language
English
Place of publication
Hampshire
United Kingdom
Illustrations
Illustrations
Dimensions
Height: 216 mm
Width: 135 mm
ISBN-13
978-0-9539856-4-7 (9780953985647)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communications paper, then switched to working as a freelance writer. She has also produced newsletters for a local charity and has written extensively for the parenting, health and women's press.
Content
About the author; Introduction; How to use this guide; What you will learn from this guide; Chapter 1; The basics; Good communication; Identifying your target audience; What does your audience want?; The Five W's and an H; A quick word about language; Grammar and spelling; An eye to the future; In summary; Chapter 2; Getting an article commissioned; Identifying your market; Identifying the gaps; Approaching an editor; Your submissions package; When to chase; When an editor approaches you; Commissioning forms; Dealing with rejection; Recycling; In summary; Chapter 3; Writing articles; Types of articles; Features within a feature; Angles; Headlines; Crossheads; Opening paragraph; Body copy; Closing paragraph; Using contact points; Presentation of your manuscript; Where to get ideas; In summary; Chapter 4; Case studies and experts; Case studies; Where to find case studies; Experts; Where to find experts; Interviewing techniques; Whose articles is it, anyway?; Contacts database; In summary; Chapter 5; Producing newsletters; Where does your newsletter fit in?; Aims of your newsletter; Your audience; The content; Production issues; The printer; House style; Typeface; Grid layout; Illustrations; Nameplates; Mastheads; In summary; Chapter 6; Writing and editing newsletters; The editor's job; Planning the schedule; Who's going to write the articles?; How to get contributors; Briefing contributors; Editing contributions; Headlines and crossheads; Writing the articles; Getting feedback; In summary; Chapter 7; Writing for web sites and ezines; E-media and traditional media - the differences; Before you start writing; The text on your home page; Text on your site; Response mechanisms; In summary; Glossary; Useful addresses; Useful internet sites