Art of Editing in the Age of Convergence, The, Plus MySearchLab with eText -- Access Card Package
10th Edition
Published on 1. May 2013
Book
Mixed media product
368 pages
978-0-205-95366-0 (ISBN)
Description
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Access codes
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--
The most comprehensive and up-to-date discussion of editing available
The Art of Editing continues to evolve to meet the needs of today's students. The authors address the major changes taking place in the media industry and the changing patterns in news consumption. Being a journalist today requires not only traditional writing and editing for print but also for the Web. Aspiring newspaper journalists today must also become multimedia journalists. With this in mind, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations, and advertising.
This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
Understand all aspects of editing
Create readable and contemporary pieces
Understand the role ethics plays in editing
0205953662 / 9780205953660 The Art of Editing Plus MySearchLab with eText -- Access Card Package
Package consists of
0205060358 / 9780205060351 Art of Editing, The
0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
Packages
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
--
The most comprehensive and up-to-date discussion of editing available
The Art of Editing continues to evolve to meet the needs of today's students. The authors address the major changes taking place in the media industry and the changing patterns in news consumption. Being a journalist today requires not only traditional writing and editing for print but also for the Web. Aspiring newspaper journalists today must also become multimedia journalists. With this in mind, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations, and advertising.
This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
Understand all aspects of editing
Create readable and contemporary pieces
Understand the role ethics plays in editing
0205953662 / 9780205953660 The Art of Editing Plus MySearchLab with eText -- Access Card Package
Package consists of
0205060358 / 9780205060351 Art of Editing, The
0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
More details
Edition
10th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Weight
816 gr
ISBN-13
978-0-205-95366-0 (9780205953660)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Brian S. Brooks | James L. Pinson
The Art of Editing in the Age of Convergence
Book
08/2008
9th Edition
Routledge
€139.05
No shipping information available
Content
1. Brief Table of Contents
2. Full Table of Contents
Part 1 Editing in the Age of Convergence??
Chapter 1: Editing for Today's Changing Media
Chapter 2: The Editor and the Audience
Part 2 The Fundamentals of Editing
Chapter 3: The Editing Process
Chapter 4: Macro Editing for the Big Picture
Chapter 5: Macro Editing for Legality, Ethics and Propriety
Chapter 6: Micro Editing for Grammar and Usage
Chapter 7: Micro Editing for Style, Spelling and Tightening
Chapter 8: Holistic Editing
Part 3 The Visual Side of Editing
Chapter 9: Writing Headlines, Titles, Captions and Blurbs
Chapter 10: Using Photos, Graphics and Type
Part 4 Editing for Different Media
Chapter 11: Editing Newspapers
Chapter 12: Editing Magazines and Newsletters
Chapter 13: Editing for the Web
Chapter 14: Editing for Broadcast Media
Chapter 15: Editing in Other Fields
2. Full Table of Contents
Part 1 Editing in the Age of Convergence?
?
Chapter 1: Editing for Today's Changing Media
The Editor's Changing Role
Democratization of the Media
The Changing Media Environment
The Role of the Editor
Chapter 2: The Editor and the Audience
Newspapers Aren't Dead
A Journalism Renaissance?
Connecting With Audiences
Evaluating the Media Mix
Understanding U.S. Audiences
Part 2 The Fundamentals of Editing
Chapter 3: The Editing Process
The Editor's Role
The Value of the Copy Editor
What Makes A Good Copy Editor?
Understanding What Editors Do
Editing Copy For The Web
Editing Copy For Print
Editing the Story
The Three R's of Copy Editing
Copy-Editing and Proofreading Symbols
Proofreading
Chapter 4: Macro Editing for the Big Picture
Making Sure Stories Are Worth Running
Making Sure Stories Have Good Leads
Making Sure Stories Are Organized and Flow Well
Making Sure Stories Don't Leave Unanswered Questions
Making Sure Stories Are Accurate
Making Sure Stories Are Objective
Chapter 5: Macro Editing for Legality, Ethics and Propriety
Freedom of the Press
Legal Problems
Ethical Issues
Propriety
Chapter 6: Micro Editing for Grammar and Usage
Grammar
Usage
Chapter 7: Micro Editing for Style, Spelling and Tightening
Style
Spelling
Tightening
Chapter 8: Holistic Editing
Accident and Disaster Stories
Advance Pieces
Analysis Pieces
Boating and Shipping Stories
Business Stories
Calendar Items
Celebrity News
Chronological Stories
Color Pieces
Columns
Court Stories
Crime Stories
Education Stories
Entertainment Stories
First-Person Stories
Focus Pieces
Follows
Food Features
History Pieces
How-To Articles or Service Journalism
Human-Interest Stories
Labor Disputes
Medical News
Meeting Stories
Obituaries
Personality Profiles
Political Stories
Press-Release Stories
Question-and-Answer Interviews
Religion Stories
Reviews
Science and Health Stories
Seasonal Features
Speech Stories
Sports Stories
Travel Pieces
War Stories
Weather Stories
Part 3 The Visual Side of Editing
Chapter 9: Writing Headlines, Titles, Captions and Blurbs
Getting People to Read
Some Thoughts on Headlines
The Headline-Writing Process
How to Write the Headline
Title Heads in Magazines
Headlines and Titles for the WEB
Blurbs and Captions
Chapter 10: Using Photos, Graphics and Type
Editing for Graphic Appeal
Using Photos
Using Information Graphics
Using Type
Part 4 Editing for Different Media
Chapter 11: Editing Newspapers
Editing the Wires
Designing the Newspaper
Chapter 12: Editing Magazines and Newsletters
What Is A Magazine?
Magazine Design
Graphic Styling Alternatives
What is a Newsletter?
How to Make Money With A Newsletter
Newsletter Design
Chapter 13: Editing for the Web
Layers and Links
Online Journalism and Credibility
Other Sources of Information
The Online Editor
The Web's Importance
Designing for the Web
Online Media and the Future
Chapter 14: Editing for Broadcast Media
Sources of Copy
Preparation of Copy
Broadcast Style
Taste
Soundbites
Television News
Copy Formats
Chapter 15: Editing in Other Fields
Job Opportunities in Public Relations and Advertising
Public Relations
Print Advertising
Broadcast Advertising
Jobs in Book Publishing
2. Full Table of Contents
Part 1 Editing in the Age of Convergence??
Chapter 1: Editing for Today's Changing Media
Chapter 2: The Editor and the Audience
Part 2 The Fundamentals of Editing
Chapter 3: The Editing Process
Chapter 4: Macro Editing for the Big Picture
Chapter 5: Macro Editing for Legality, Ethics and Propriety
Chapter 6: Micro Editing for Grammar and Usage
Chapter 7: Micro Editing for Style, Spelling and Tightening
Chapter 8: Holistic Editing
Part 3 The Visual Side of Editing
Chapter 9: Writing Headlines, Titles, Captions and Blurbs
Chapter 10: Using Photos, Graphics and Type
Part 4 Editing for Different Media
Chapter 11: Editing Newspapers
Chapter 12: Editing Magazines and Newsletters
Chapter 13: Editing for the Web
Chapter 14: Editing for Broadcast Media
Chapter 15: Editing in Other Fields
2. Full Table of Contents
Part 1 Editing in the Age of Convergence?
?
Chapter 1: Editing for Today's Changing Media
The Editor's Changing Role
Democratization of the Media
The Changing Media Environment
The Role of the Editor
Chapter 2: The Editor and the Audience
Newspapers Aren't Dead
A Journalism Renaissance?
Connecting With Audiences
Evaluating the Media Mix
Understanding U.S. Audiences
Part 2 The Fundamentals of Editing
Chapter 3: The Editing Process
The Editor's Role
The Value of the Copy Editor
What Makes A Good Copy Editor?
Understanding What Editors Do
Editing Copy For The Web
Editing Copy For Print
Editing the Story
The Three R's of Copy Editing
Copy-Editing and Proofreading Symbols
Proofreading
Chapter 4: Macro Editing for the Big Picture
Making Sure Stories Are Worth Running
Making Sure Stories Have Good Leads
Making Sure Stories Are Organized and Flow Well
Making Sure Stories Don't Leave Unanswered Questions
Making Sure Stories Are Accurate
Making Sure Stories Are Objective
Chapter 5: Macro Editing for Legality, Ethics and Propriety
Freedom of the Press
Legal Problems
Ethical Issues
Propriety
Chapter 6: Micro Editing for Grammar and Usage
Grammar
Usage
Chapter 7: Micro Editing for Style, Spelling and Tightening
Style
Spelling
Tightening
Chapter 8: Holistic Editing
Accident and Disaster Stories
Advance Pieces
Analysis Pieces
Boating and Shipping Stories
Business Stories
Calendar Items
Celebrity News
Chronological Stories
Color Pieces
Columns
Court Stories
Crime Stories
Education Stories
Entertainment Stories
First-Person Stories
Focus Pieces
Follows
Food Features
History Pieces
How-To Articles or Service Journalism
Human-Interest Stories
Labor Disputes
Medical News
Meeting Stories
Obituaries
Personality Profiles
Political Stories
Press-Release Stories
Question-and-Answer Interviews
Religion Stories
Reviews
Science and Health Stories
Seasonal Features
Speech Stories
Sports Stories
Travel Pieces
War Stories
Weather Stories
Part 3 The Visual Side of Editing
Chapter 9: Writing Headlines, Titles, Captions and Blurbs
Getting People to Read
Some Thoughts on Headlines
The Headline-Writing Process
How to Write the Headline
Title Heads in Magazines
Headlines and Titles for the WEB
Blurbs and Captions
Chapter 10: Using Photos, Graphics and Type
Editing for Graphic Appeal
Using Photos
Using Information Graphics
Using Type
Part 4 Editing for Different Media
Chapter 11: Editing Newspapers
Editing the Wires
Designing the Newspaper
Chapter 12: Editing Magazines and Newsletters
What Is A Magazine?
Magazine Design
Graphic Styling Alternatives
What is a Newsletter?
How to Make Money With A Newsletter
Newsletter Design
Chapter 13: Editing for the Web
Layers and Links
Online Journalism and Credibility
Other Sources of Information
The Online Editor
The Web's Importance
Designing for the Web
Online Media and the Future
Chapter 14: Editing for Broadcast Media
Sources of Copy
Preparation of Copy
Broadcast Style
Taste
Soundbites
Television News
Copy Formats
Chapter 15: Editing in Other Fields
Job Opportunities in Public Relations and Advertising
Public Relations
Print Advertising
Broadcast Advertising
Jobs in Book Publishing