Marketing Management
A Strategic Approach with a Global Orientation
2nd Edition
Published on 1. January 1995
Book
Hardback
576 pages
978-0-256-12576-4 (ISBN)
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
Width: 203 mm
Weight
1120 gr
ISBN-13
978-0-256-12576-4 (9780256125764)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Harper W. Boyd | Orville C. Walker
Marketing Management
A Strategic Approach with a Global Orientation
Book
07/1997
3rd Edition
Irwin Professional Publishing
€109.11
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