Marketing Management
A Strategic Approach
Published on 9. May 1992
Book
Hardback
920 pages
978-0-256-08400-9 (ISBN)
More details
Language
English
Spanish
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 186 mm
Width: 123 mm
ISBN-13
978-0-256-08400-9 (9780256084009)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Harper W. Boyd | Orville C. Walker
Marketing Management
A Strategic Approach with a Global Orientation
Book
01/1997
McGraw-Hill Education (ISE Editions)
€29.70
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