Marketing Management
A Strategic Approach with a Global Orientation
Published on 1. January 1997
Book
Paperback/Softback
640 pages
978-0-07-114937-2 (ISBN)
More details
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
ISBN-13
978-0-07-114937-2 (9780071149372)
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Schweitzer Classification
Other editions
New editions
Harper W. Boyd | Orville C. Walker
Marketing Management
A Strategic Approach with a Global Orientation
Book
11/1997
McGraw-Hill Education (ISE Editions)
€43.32
Article exhausted; check for reprint
Previous edition
Book
05/1992
McGraw-Hill Inc.,US
€27.18
Article exhausted; check different version