Marketing Management
A Strategic, Decision-Making Approach
4th Edition
Published on 1. June 2001
Book
Hardback
594 pages
978-0-07-231523-3 (ISBN)
More details
Series
Edition
4th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 260 mm
ISBN-13
978-0-07-231523-3 (9780072315233)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification