Market Response and Marketing Mix Models
Trends and Research Opportunities
1st Edition
Published on 15. May 2010
Book
Paperback/Softback
90 pages
978-1-60198-354-1 (ISBN)
Description
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models.
More details
Series
Language
English
Place of publication
Hanover
United States
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 5 mm
Weight
140 gr
ISBN-13
978-1-60198-354-1 (9781601983541)
DOI
10.1561/1700000015
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Schweitzer Classification
Content
1. Introduction. 2. Stimulus or Inputs. 3. Intervening Factors: Explicitly Accounting for the Process Linking Inputs to Outputs. 4. Response or Output: "New" or Under-Studied Dependent Variables. 5. Under-Studied or Emerging Contexts. 6. Conclusions. References.