Events Management Casebook
Book
Paperback/Softback
304 pages
978-1-85617-817-4 (ISBN)
Description
In this title, each case study is carefully structured with pedagogic features to aid learning and ensure that students are able to reflect on the successes and failures of each case. A comprehensive case matrix is used to illustrate event type and management function to ensure that all aspects of the industry have been adequately covered. Instructor website containing additional material is there to support lectures, seminars and tutorials. This fantastic resource saves lecturers time spent gathering teaching resources. There are approximately 20,000 events management students in the UK alone. "Events Management Casebook" features twenty-five comprehensive case studies contributed by an international team of academics and practitioners. These cases are to be used by students and lecturers alike to illustrate practical insights, good practice and lessons learnt. A companion text to the core textbook "Events Management", this book can also be used to support and events management textbooks. The case studies featured cover a wide range of events including: World Cup Speed Skating, New York Coty Greenwich Halloween parade, Hans Christian Anderson Year and The Toyota City Grad Prix.
In this title, each case study is carefully structured with pedagogic features to aid learning and ensure that students are able to reflect on the successes and failures of each case. A comprehensive case matrix is used to illustrate event type and management function to ensure that all aspects of the industry have been adequately covered. Instructor website containing additional material is there to support lectures, seminars and tutorials. This fantastic resource saves lecturers time spent gathering teaching resources. There are approximately 20,000 events management students in the UK alone. "Events Management Casebook" features twenty-five comprehensive case studies contributed by an international team of academics and practitioners. These cases are to be used by students and lecturers alike to illustrate practical insights, good practice and lessons learnt. A companion text to the core textbook "Events Management", this book can also be used to support and events management textbooks. The case studies featured cover a wide range of events including: World Cup Speed Skating, New York Coty Greenwich Halloween parade, Hans Christian Anderson Year and The Toyota City Grad Prix.
In this title, each case study is carefully structured with pedagogic features to aid learning and ensure that students are able to reflect on the successes and failures of each case. A comprehensive case matrix is used to illustrate event type and management function to ensure that all aspects of the industry have been adequately covered. Instructor website containing additional material is there to support lectures, seminars and tutorials. This fantastic resource saves lecturers time spent gathering teaching resources. There are approximately 20,000 events management students in the UK alone. "Events Management Casebook" features twenty-five comprehensive case studies contributed by an international team of academics and practitioners. These cases are to be used by students and lecturers alike to illustrate practical insights, good practice and lessons learnt. A companion text to the core textbook "Events Management", this book can also be used to support and events management textbooks. The case studies featured cover a wide range of events including: World Cup Speed Skating, New York Coty Greenwich Halloween parade, Hans Christian Anderson Year and The Toyota City Grad Prix.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 189 mm
ISBN-13
978-1-85617-817-4 (9781856178174)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Don Getz is a Professor in the Tourism and Hospitality Management Program, Haskayne School of Business, the University of Calgary. Don is an ongoing Visiting Professor of Events Management at Griffith University in Australia, and also an ongoing Visiting Professor at Sheffield- Hallam University. His ongoing research involves event-related issues (e.g. management, event tourism, events & culture) and special-interest tourism (e.g. wine). Recent books include Event Management & Event Tourism and Explore Wine Tourism: Management, Development, Destinations. He co-founded and is a member of the Editorial Board for Event Management (an international journal).
Don Getz is a Professor in the Tourism and Hospitality Management Program, Haskayne School of Business, the University of Calgary. Don is an ongoing Visiting Professor of Events Management at Griffith University in Australia, and also an ongoing Visiting Professor at Sheffield- Hallam University. His ongoing research involves event-related issues (e.g. management, event tourism, events & culture) and special-interest tourism (e.g. wine). Recent books include Event Management & Event Tourism and Explore Wine Tourism: Management, Development, Destinations. He co-founded and is a member of the Editorial Board for Event Management (an international journal).
Don Getz is a Professor in the Tourism and Hospitality Management Program, Haskayne School of Business, the University of Calgary. Don is an ongoing Visiting Professor of Events Management at Griffith University in Australia, and also an ongoing Visiting Professor at Sheffield- Hallam University. His ongoing research involves event-related issues (e.g. management, event tourism, events & culture) and special-interest tourism (e.g. wine). Recent books include Event Management & Event Tourism and Explore Wine Tourism: Management, Development, Destinations. He co-founded and is a member of the Editorial Board for Event Management (an international journal).