Contemporary Advertising
Published in November 1998
Book
Paperback/Softback
672 pages
978-0-07-115652-3 (ISBN)
Description
This updated edition addresses the importance of IMC and how it impacts advertising strategy. This text provides many examples of IMC campaigns.
More details
Series
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations (chiefly colour) facsimiles (chiefly colour), maps (chiefly colour)
Dimensions
Height: 230 mm
Weight
1780 gr
ISBN-13
978-0-07-115652-3 (9780071156523)
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Schweitzer Classification
Other editions
New editions
Courtland L. Bovee | William Arens
Contemporary Advertising: With CD-ROM and Powerweb
Book
11/2003
9th Edition
McGraw Hill Higher Education
€53.30
Article is exhausted; no reprint
Courtland L. Bovee | William Arens
Contemporary Advertising
Book
09/2001
8th Edition
McGraw-Hill Publishing Co.
€50.36
Shipment within 15-20 days
Previous edition
Courtland L. Bovee | William F. Arens
Contemporary Advertising
Book
02/1997
McGraw-Hill Education (ISE Editions)
€30.94
Article exhausted; check for reprint