Contemporary Advertising: With CD-ROM and Powerweb
9th Edition
Published on 1. November 2003
Book
Mixed media product
978-0-07-121674-6 (ISBN)
More details
Edition
9th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Illustrations
Col.ill.
Dimensions
Height: 281 mm
Width: 223 mm
Thickness: 30 mm
Weight
1818 gr
ISBN-13
978-0-07-121674-6 (9780071216746)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Courtland L. Bovee | William F. Arens
Contemporary Advertising
Book
11/1998
McGraw-Hill Education (ISE Editions)
€44.56
Article exhausted; check for reprint