Business Communication Today
Global Edition
10th Edition
Published on 2. November 2009
Book
Paperback/Softback
744 pages
978-0-13-246458-1 (ISBN)
Description
For Business Communication courses.
This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
Real-world training for the business world of today and tomorrow.
The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow.
Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
Real-world training for the business world of today and tomorrow.
The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow.
Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
More details
Edition
10th edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Dimensions
Height: 275 mm
Width: 214 mm
Thickness: 25 mm
Weight
1430 gr
ISBN-13
978-0-13-246458-1 (9780132464581)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Courtland Bovee | John Thill
Business Communication Today: Global Edition
Book
09/2011
11th Edition
Pearson Education Limited
€64.47
Article exhausted; check for reprint
Previous edition
Book
12/2007
9th Edition
Pearson
€61.99
Article exhausted; check for reprint
Content
TABLE OF CONTENTS
Prologue: Building a Career with Your Communication Skills
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Interpersonal Communication
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Supporting Messages with Quality Information
Chapter 11: Finding, Evaluating, and Processing Information
Chapter 12: Designing Visual Communication
Part 5: Planning, Writing, and Completing Reports and Proposals
Chapter 13: Planning Reports and Proposals
Chapter 14: Writing Reports and Proposals
Chapter 15: Completing Reports and Proposals
Part 6: Designing and Delivering Oral and Online Presentations
Chapter 16: Developing Oral and Online Presentations
Chapter 17: Enhancing Presentations with Slides and Other Visuals
Part 7: Writing Employment Messages and Interviewing for Jobs
Chapter 18: Building Careers and Writing Resumes
Chapter 19: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index
Prologue: Building a Career with Your Communication Skills
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Interpersonal Communication
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Supporting Messages with Quality Information
Chapter 11: Finding, Evaluating, and Processing Information
Chapter 12: Designing Visual Communication
Part 5: Planning, Writing, and Completing Reports and Proposals
Chapter 13: Planning Reports and Proposals
Chapter 14: Writing Reports and Proposals
Chapter 15: Completing Reports and Proposals
Part 6: Designing and Delivering Oral and Online Presentations
Chapter 16: Developing Oral and Online Presentations
Chapter 17: Enhancing Presentations with Slides and Other Visuals
Part 7: Writing Employment Messages and Interviewing for Jobs
Chapter 18: Building Careers and Writing Resumes
Chapter 19: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index