Business Communication Today
United States Edition
8th Edition
Published on 21. December 2004
Book
Hardback
720 pages
978-0-13-147845-9 (ISBN)
Description
For courses in Business Communication and Business Writing.
Business Communication Today stands apart from other textbooks in its extensive and thorough use of model documents to assist student learning. Students learn best by examples (do's and don'ts), and business communication is no exception. Students have extensive, heavily annotated model documents in the book, and they are given an opportunity to modify additional model documents online through our "Document Makeover" software.
Business Communication Today stands apart from other textbooks in its extensive and thorough use of model documents to assist student learning. Students learn best by examples (do's and don'ts), and business communication is no exception. Students have extensive, heavily annotated model documents in the book, and they are given an opportunity to modify additional model documents online through our "Document Makeover" software.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Weight
1670 gr
ISBN-13
978-0-13-147845-9 (9780131478459)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2007
9th Edition
Pearson
€89.27
Article exhausted; check for reprint
Previous edition
Courtland L. Bovee | John V. Thill | Barbara E. Schatzman
Business Communication Today
United States Edition
Book
07/2002
7th Edition
Pearson
€88.03
Article exhausted; check for reprint
Content
I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Achieving Success Through Effective Business Communication.
2. Communicating in Teams and Mastering Listening and Nonverbal Communication.
3. Communicating Interculturally.
II. APPLYING THE THREE-STEP WRITING PROCESS.
4. Planning Business Messages.
5. Writing Business Messages.
6. Completing Business Messages.
III. WRITING LETTERS, MEMOS, E-MAIL, AND INSTANT MESSAGES.
7. Writing Routine Messages.
8. Writing Negative Messages.
9. Writing Persuasive Messages.
IV. FINDING AND COMMUNICATING INFORMATION.
10. Finding, Evaluating, and Processing Information.
11. Communicating Information Through Visuals.
V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS.
12. Planning Reports and Proposals.
13. Writing Reports and Proposals.
14. Completing Reports and Proposals.
VI. DESIGNING AND DELIVERING ORAL PRESENTATIONS.
15. Planning, Writing, and Completing Oral Presentations.
16. Enhancing Presentations with Slides and Transparencies.
VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS.
17. Building Careers and Writing Re'sume's.
18. Applying and Interviewing for Employment.
Appendix I: Format and Layout of Business Documents.
Appendix II: Documentation of Report Sources.
Appendix III: Correction Symbols.
Business Communication Videos with Exercises.
Handbook of Grammar, Mechanics, and Usage.
1. Achieving Success Through Effective Business Communication.
2. Communicating in Teams and Mastering Listening and Nonverbal Communication.
3. Communicating Interculturally.
II. APPLYING THE THREE-STEP WRITING PROCESS.
4. Planning Business Messages.
5. Writing Business Messages.
6. Completing Business Messages.
III. WRITING LETTERS, MEMOS, E-MAIL, AND INSTANT MESSAGES.
7. Writing Routine Messages.
8. Writing Negative Messages.
9. Writing Persuasive Messages.
IV. FINDING AND COMMUNICATING INFORMATION.
10. Finding, Evaluating, and Processing Information.
11. Communicating Information Through Visuals.
V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS.
12. Planning Reports and Proposals.
13. Writing Reports and Proposals.
14. Completing Reports and Proposals.
VI. DESIGNING AND DELIVERING ORAL PRESENTATIONS.
15. Planning, Writing, and Completing Oral Presentations.
16. Enhancing Presentations with Slides and Transparencies.
VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS.
17. Building Careers and Writing Re'sume's.
18. Applying and Interviewing for Employment.
Appendix I: Format and Layout of Business Documents.
Appendix II: Documentation of Report Sources.
Appendix III: Correction Symbols.
Business Communication Videos with Exercises.
Handbook of Grammar, Mechanics, and Usage.