Business Communication Today
United States Edition
7th Edition
Published on 3. July 2002
Book
Hardback
752 pages
978-0-13-092858-0 (ISBN)
Description
For one-semester/term courses in Business Communication and Business Writing in departments of Business, English, and Communications.
This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market.
This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 283 mm
Width: 225 mm
Thickness: 32 mm
Weight
1774 gr
ISBN-13
978-0-13-092858-0 (9780130928580)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2004
8th Edition
Pearson
€79.35
Article exhausted; check for reprint
Content
I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Achieving Career Success through Effective Business Communication.
2. Communicating in Teams and Mastering Listening and Nonverbal Communication.
3. Communicating Interculturally.
II. APPLYING THE THREE-STEP WRITING PROCESS.
4. Planning Business Messages.
5. Writing Business Messages.
6. Completing Business Messages.
Component Chapter A: Writing for the Web.
III. WRITING LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES.
7. Writing Routine, Good-News, and Goodwill Messages.
8. Writing Bad-News Messages.
9. Writing Persuasive Messages.
IV. FINDING AND COMMUNICATING INFORMATION.
10. Finding, Evaluating, and Processing Information.
11. Communicating Information through Visuals.
Component Chapter B: Communicating through the Internet and Other Technologies.
V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS.
12. Planning Business Reports and Proposals.
13. Writing Business Reports and Proposals.
14. Completing Formal Business Reports and Proposals.
VI. DESIGNING AND DELIVERING ORAL PRESENTATIONS.
15. Planning, Writing, and Completing Oral Presentations.
16. Enhancing Your Oral Presentation with Electronic Slides and Overhead Transparencies.
VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS.
17. Writing Resumes and Application Letters.
18. Interviewing for Employment and Following Up.
Appendix I: Format and Layout of Business Documents.
Appendix II: Documentation of Report Sources.
Appendix III: Fundamentals of Grammar and Usage.
Appendix IV: Tips for Effective E-Mail.
Appendix V: Correction Symbols.
1. Achieving Career Success through Effective Business Communication.
2. Communicating in Teams and Mastering Listening and Nonverbal Communication.
3. Communicating Interculturally.
II. APPLYING THE THREE-STEP WRITING PROCESS.
4. Planning Business Messages.
5. Writing Business Messages.
6. Completing Business Messages.
Component Chapter A: Writing for the Web.
III. WRITING LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES.
7. Writing Routine, Good-News, and Goodwill Messages.
8. Writing Bad-News Messages.
9. Writing Persuasive Messages.
IV. FINDING AND COMMUNICATING INFORMATION.
10. Finding, Evaluating, and Processing Information.
11. Communicating Information through Visuals.
Component Chapter B: Communicating through the Internet and Other Technologies.
V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS.
12. Planning Business Reports and Proposals.
13. Writing Business Reports and Proposals.
14. Completing Formal Business Reports and Proposals.
VI. DESIGNING AND DELIVERING ORAL PRESENTATIONS.
15. Planning, Writing, and Completing Oral Presentations.
16. Enhancing Your Oral Presentation with Electronic Slides and Overhead Transparencies.
VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS.
17. Writing Resumes and Application Letters.
18. Interviewing for Employment and Following Up.
Appendix I: Format and Layout of Business Documents.
Appendix II: Documentation of Report Sources.
Appendix III: Fundamentals of Grammar and Usage.
Appendix IV: Tips for Effective E-Mail.
Appendix V: Correction Symbols.