Business in Action
United States Edition
5th Edition
Published on 12. August 2010
Book
Paperback/Softback
592 pages
978-0-13-213965-6 (ISBN)
Description
An introduction to business text can be complete without being complex and overwhelming-and this text proves it!
Business in Action is uniquely positioned to help today's readers become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.
Business in Action is uniquely positioned to help today's readers become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 279 mm
Width: 216 mm
Weight
1160 gr
ISBN-13
978-0-13-213965-6 (9780132139656)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Courtland L. Bovee | John V. Thill
Business in Action
Book
04/2012
6th Edition
Pearson
€106.45
Article exhausted; check for reprint
Previous edition
Book
01/2008
4th Edition
Pearson
€76.74
Article exhausted; check for reprint
Content
Prologue: Building a Successful Business Career
Part 1. Setting the Stage: The Business of Business
Chapter 1: Developing a Business Mind-Set
Chapter 2: Understanding Basic Economics
Chapter 3: The Global Marketplace
Chapter 4: Business Ethics and Corporate Social Responsibility
Part 2. Building the Framework: Business Ownership and Entrepreneurship
Chapter 5: Forms of Ownership
Chapter 6: Entrepreneurship and Small Business Ownership
Part 3. Guiding the Enterprise: Leadership, Organization, and Operations
Chapter 7: Management Roles, Functions, and Skills
Chapter 8: Organization and Teamwork
Chapter 9: Production Systems
Part 4. Supporting the Workforce: Motivation and Human Resources
Chapter 10: Employee Motivation
Chapter 11: Employee Development and Support
Chapter 12: Management-Workforce Relations
Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support
Chapter 13: The Art and Science of Marketing
Chapter 14: Product and Pricing Strategies
Chapter 15: Distribution and Marketing Logistics
Chapter 16: Customer Communication
Part 6. Managing the Money: Accounting and Financial Resources
Chapter 17: Financial Information and Accounting Concepts
Chapter 18: Financial Management
Chapter 19: Financial Markets and Investment Strategies
Chapter 20: The Money Supply and Banking Systems
Appendix A: Business Law
Appendix B: Risk Management
Appendix C: Information Technology
Appendix D: Personal Financial Planning
Part 1. Setting the Stage: The Business of Business
Chapter 1: Developing a Business Mind-Set
Chapter 2: Understanding Basic Economics
Chapter 3: The Global Marketplace
Chapter 4: Business Ethics and Corporate Social Responsibility
Part 2. Building the Framework: Business Ownership and Entrepreneurship
Chapter 5: Forms of Ownership
Chapter 6: Entrepreneurship and Small Business Ownership
Part 3. Guiding the Enterprise: Leadership, Organization, and Operations
Chapter 7: Management Roles, Functions, and Skills
Chapter 8: Organization and Teamwork
Chapter 9: Production Systems
Part 4. Supporting the Workforce: Motivation and Human Resources
Chapter 10: Employee Motivation
Chapter 11: Employee Development and Support
Chapter 12: Management-Workforce Relations
Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support
Chapter 13: The Art and Science of Marketing
Chapter 14: Product and Pricing Strategies
Chapter 15: Distribution and Marketing Logistics
Chapter 16: Customer Communication
Part 6. Managing the Money: Accounting and Financial Resources
Chapter 17: Financial Information and Accounting Concepts
Chapter 18: Financial Management
Chapter 19: Financial Markets and Investment Strategies
Chapter 20: The Money Supply and Banking Systems
Appendix A: Business Law
Appendix B: Risk Management
Appendix C: Information Technology
Appendix D: Personal Financial Planning