Business in Action with Real Time Updates
United States Edition
4th Edition
Published on 2. January 2008
Book
Paperback/Softback
504 pages
978-0-13-615408-2 (ISBN)
Description
For courses in Introduction to Business.
Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.
Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 274 mm
Width: 228 mm
Thickness: 21 mm
Weight
1058 gr
ISBN-13
978-0-13-615408-2 (9780136154082)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2010
5th Edition
Pearson
€68.08
Article exhausted; check for reprint
Previous edition
Book
01/2005
3rd Edition
Pearson
€63.13
Article exhausted; check for reprint
Content
Prologue: Planning Your Business Career
Part I. Developing a business mindset
1. The Fundamentals of Business and Economics
2. Ethics and Corporate Social Responsibility
3. The Global Marketplace
4. Business Systems
Part II. Organizing the business enterprise
5. Business Structures
6. Small Business and Entrepreneurship
Part III. Managing for profitability
7. Accounting and Financial Management
8. Banking and Securities
Part IV. Creating and satisfying customers
9. Marketing Concepts and Strategies
10. Products and Pricing
11. Distribution and Customer Communication
Part V. Leading and supporting employees
12. Management Functions and Skills
13. Organization, Teamwork, and Motivation
14. Human Resources
Appendices
A. The U.S. Legal System and Business Law
B. Personal Finance: Getting Set for Life
Part I. Developing a business mindset
1. The Fundamentals of Business and Economics
2. Ethics and Corporate Social Responsibility
3. The Global Marketplace
4. Business Systems
Part II. Organizing the business enterprise
5. Business Structures
6. Small Business and Entrepreneurship
Part III. Managing for profitability
7. Accounting and Financial Management
8. Banking and Securities
Part IV. Creating and satisfying customers
9. Marketing Concepts and Strategies
10. Products and Pricing
11. Distribution and Customer Communication
Part V. Leading and supporting employees
12. Management Functions and Skills
13. Organization, Teamwork, and Motivation
14. Human Resources
Appendices
A. The U.S. Legal System and Business Law
B. Personal Finance: Getting Set for Life