
Business in Action, Global Edition + MyLab Business with Pearson eText (Package)
Pearson Education Limited (Publisher)
10th Edition
Published on 8. August 2023
Book
Mixed media product
978-1-292-45337-8 (ISBN)
Description
Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.
From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare you for the complexities and expectations of today's workplace.
From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare you for the complexities and expectations of today's workplace.
More details
Edition
10th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
Thickness: 20 mm
Weight
1254 gr
ISBN-13
978-1-292-45337-8 (9781292453378)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Courtland Bovee | John Thill
Business in Action, Global Edition + MyLab Business with Pearson eText (Package)
Book
01/2020
9th Edition
Pearson Education Limited
€117.82
Shipment within 10-20 days
Persons
Courtland L. Bovee and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing and thorough research. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Courtland Bovee and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
Professor Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Courtland Bovee and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
Content
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
Developing a Business Mindset
Economics, Money, and Banking
The Global Marketplace
Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
Forms of Ownership
Entrepreneurship and Small-Business Ownership
PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
Management Roles, Functions, and Skills
Organization and Teamwork
Production Systems
PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
Employee Motivation
Human Resources Management
PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
The Art and Science of Marketing
Product Management and Pricing Strategies
Customer Communication and Product Distribution
Financial Information and Accounting Concepts
Financial Management and Financial Markets
APPENDICES
A. Business Law
B. Risk Management
C. Information Technology
D. Personal Finance: Getting Set for Life
Developing a Business Mindset
Economics, Money, and Banking
The Global Marketplace
Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
Forms of Ownership
Entrepreneurship and Small-Business Ownership
PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
Management Roles, Functions, and Skills
Organization and Teamwork
Production Systems
PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
Employee Motivation
Human Resources Management
PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
The Art and Science of Marketing
Product Management and Pricing Strategies
Customer Communication and Product Distribution
Financial Information and Accounting Concepts
Financial Management and Financial Markets
APPENDICES
A. Business Law
B. Risk Management
C. Information Technology
D. Personal Finance: Getting Set for Life