Business in Action, Global Edition + MyLab Business with Pearson eText (Package)
9th Edition
Published on 27. January 2020
Book
Mixed media product
978-1-292-33104-1 (ISBN)
More details
Edition
9th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 277 mm
Width: 216 mm
Thickness: 18 mm
Weight
1120 gr
ISBN-13
978-1-292-33104-1 (9781292331041)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Courtland Bovee | John Thill
Business in Action, Global Edition + MyLab Business with Pearson eText (Package)
Book
08/2023
10th Edition
Pearson Education Limited
€112.23
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Content
Chapter 1 Developing a Business Mindset
Chapter 2 Economics, Money, and Banking
Chapter 3 The Global Marketplace
Chapter 4 Business Ethics and Corporate Social Responsibility
Chapter 5 Forms of Ownership
Chapter 6 Entrepreneurship and Small-Business Ownership
Chapter 7 Management Roles, Functions, and Skills
Chapter 8 Organization and Teamwork
Chapter 9 Production Systems
Chapter 10 Employee Motivation
Chapter 11 Human Resources Management
Chapter 12 The Art and Science of Marketing
Chapter 13 Product Management and Pricing Strategies
Chapter 14 Customer Communication and Product Distribution
Chapter 15 Financial Information and Accounting Concepts
Chapter 16 Financial Management and Financial Markets
Appendix A Business Law
Appendix B Risk Management
Appendix C Information Technology
Appendix D Personal Finance: Getting Set for Life
Glossary
Chapter 2 Economics, Money, and Banking
Chapter 3 The Global Marketplace
Chapter 4 Business Ethics and Corporate Social Responsibility
Chapter 5 Forms of Ownership
Chapter 6 Entrepreneurship and Small-Business Ownership
Chapter 7 Management Roles, Functions, and Skills
Chapter 8 Organization and Teamwork
Chapter 9 Production Systems
Chapter 10 Employee Motivation
Chapter 11 Human Resources Management
Chapter 12 The Art and Science of Marketing
Chapter 13 Product Management and Pricing Strategies
Chapter 14 Customer Communication and Product Distribution
Chapter 15 Financial Information and Accounting Concepts
Chapter 16 Financial Management and Financial Markets
Appendix A Business Law
Appendix B Risk Management
Appendix C Information Technology
Appendix D Personal Finance: Getting Set for Life
Glossary