
CRM Database Management
A Guide
Richard Boulton(Author)
Kogan Page Ltd (Publisher)
Book
Paperback/Softback
208 pages
978-0-7494-7256-6 (ISBN)
Description
More than ever organisations are facing a data avalanche from various sources. How an organisation manages this valuable resource can benefit or hinder its ability to meet and achieve its objectives. Traditionally most organizations have used third party companies to handle customer data collection and management, lacking the technological infrastructure and resources to do it themselves. However, as the capability to understand customer behaviour becomes increasingly paramount to an organization's success, companies are beginning to realize the benefits to managing their data in-house and advancements in user-friendly Customer Relationship Management solutions are making this possible.
CRM Database Management is a best practice guide for marketing professionals responsible for data management on how to choose, implement, administer and develop a CRM database platform through which they can better understand, manage and engage their customers for business success.
CRM Database Management is a best practice guide for marketing professionals responsible for data management on how to choose, implement, administer and develop a CRM database platform through which they can better understand, manage and engage their customers for business success.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-7494-7256-6 (9780749472566)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Richard Boulton has been a practicing data professional for 6 years working in various industry sectors from financial services to the not for profit sector. He has worked as a contractor on a variety of database platforms from Raisers Edge to Salesforce implementing procedures and guidelines within the organization to ensure they are effectively utilizing not only their CRM platform to its full potential but also maximizing the data assets that are stored within it.
Richard has also gained accredited qualifications from the IDM (Institute of Digital and Direct Marketing) and CIM (Chartered Institute of Marketing) and passed the British Computer Society course in Data Management Essentials.
Richard has also gained accredited qualifications from the IDM (Institute of Digital and Direct Marketing) and CIM (Chartered Institute of Marketing) and passed the British Computer Society course in Data Management Essentials.