Strategy in Advertising
Matching Media and Messages to Markets and Motivations
Published on 1. August 1990
Book
Paperback/Softback
420 pages
978-0-8442-3098-6 (ISBN)
More details
Edition
New ed of 2 Revised ed
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Dimensions
Height: 228 mm
Width: 152 mm
Weight
700 gr
ISBN-13
978-0-8442-3098-6 (9780844230986)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/1996
3rd Edition
McGraw-Hill Contemporary
€34.65
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