Strategy in Advertising
Matching Media and Messages to Markets and Motivations
3rd Edition
Published on 1. January 1996
Book
Hardback
420 pages
978-0-8442-3014-6 (ISBN)
More details
Series
Edition
3rd Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
Width: 165 mm
Weight
830 gr
ISBN-13
978-0-8442-3014-6 (9780844230146)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
08/1990
2nd Edition
McGraw-Hill Contemporary
€27.22
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