Strategy in Advertising
Matching Media and Messages to Markets and Motivations
2nd Edition
Published on 1. August 1990
Book
Hardback
416 pages
978-0-8442-3094-8 (ISBN)
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 241 mm
Width: 165 mm
Weight
862 gr
ISBN-13
978-0-8442-3094-8 (9780844230948)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/1996
3rd Edition
McGraw-Hill Contemporary
€34.65
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