Managing Service as a Strategic Profit Center
Published on 1. August 1990
Book
Hardback
232 pages
978-0-07-006189-7 (ISBN)
Description
Step-by-step, this book explains how to develop and run a service operation, market and price service, manage and control the operation, and use advanced technology to enhance productivity.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
30 Illustrations
Dimensions
Height: 236 mm
Width: 163 mm
Thickness: 23 mm
Weight
547 gr
ISBN-13
978-0-07-006189-7 (9780070061897)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
A Strategic View of Service.
Identifying Present and Emerging Market Opportunities for Service and Support.
Running Service as a Strategic Line of Business.
Providing Customer with What They Want.
Developing and Planning the Service Organization.
Marketing Service.
Pricing Service.
Managing and Controlling Service.
Using Systems and Technology to Improve Service Operations and Productivity.
Summary: The Emerging Role of Strategic Service.
Appendices: A: Economic, Legal, and Logical Arguments for Support of Independent Service Organizations.
B: The State of the Art in Standard Service Management Systems Software.
Identifying Present and Emerging Market Opportunities for Service and Support.
Running Service as a Strategic Line of Business.
Providing Customer with What They Want.
Developing and Planning the Service Organization.
Marketing Service.
Pricing Service.
Managing and Controlling Service.
Using Systems and Technology to Improve Service Operations and Productivity.
Summary: The Emerging Role of Strategic Service.
Appendices: A: Economic, Legal, and Logical Arguments for Support of Independent Service Organizations.
B: The State of the Art in Standard Service Management Systems Software.