The Long and the Short of it
Balancing Short and Long-Term Marketing Strategies
Published on 11. June 2013
Book
Paperback/Softback
82 pages
978-0-85294-134-8 (ISBN)
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
Illustrations (colour)
Dimensions
Height: 297 mm
Width: 210 mm
Thickness: 1 mm
Weight
310 gr
ISBN-13
978-0-85294-134-8 (9780852941348)
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Schweitzer Classification