Media/Impact
An Introduction to Mass Media
13th Edition
Published on 10. June 2024
Book
Paperback/Softback
404 pages
979-8-214-13551-9 (ISBN)
Description
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
More details
Edition
13th edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 277 mm
Width: 213 mm
Thickness: 15 mm
Weight
816 gr
ISBN-13
979-8-214-13551-9 (9798214135519)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
01/2016
12th Edition
Wadsworth Publishing Co Inc
€79.22
Shipment within 15-20 days
Person
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.
Content
Cover Page
Title Page
Copyright Page
Preface
Author's Acknowledgments
About the Author
Section One. The Mass Media Industries
Chapter 01. Mass Media and Everyday Life
Chapter 02. Books: Rearranging the Page
Chapter 03. Newspapers: Mobilizing Delivery
Chapter 04. Magazines: Chasing the Audience
Chapter 05. Music Streaming Sounds
Chapter 06. Radio: Riding New Waves
Chapter 07. Movies: Digitizing Dreams
Chapter 08. Television: Switching Channels
Chapter 09. Digital Media: Widening the Web
Section Two. Selling the Message
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Section Three. Focusing the Message
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Glossary
Selected References
Chapter 1. Mass Media and Everyday Life
Chapter 2. Books: Rearranging the Page
Chapter 3. Newspapers: Mobilizing Delivery
Chapter 4. Magazines: Chasing the Audience
Chapter 5. Music: Streaming Sounds
Chapter 6. Radio: Riding New Waves
Chapter 7. Movies: Digitizing Dreams
Chapter 8. Switching Channels
Chapter 9. Digital Media: Widening the Web
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Index
Title Page
Copyright Page
Preface
Author's Acknowledgments
About the Author
Section One. The Mass Media Industries
Chapter 01. Mass Media and Everyday Life
Chapter 02. Books: Rearranging the Page
Chapter 03. Newspapers: Mobilizing Delivery
Chapter 04. Magazines: Chasing the Audience
Chapter 05. Music Streaming Sounds
Chapter 06. Radio: Riding New Waves
Chapter 07. Movies: Digitizing Dreams
Chapter 08. Television: Switching Channels
Chapter 09. Digital Media: Widening the Web
Section Two. Selling the Message
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Section Three. Focusing the Message
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Glossary
Selected References
Chapter 1. Mass Media and Everyday Life
Chapter 2. Books: Rearranging the Page
Chapter 3. Newspapers: Mobilizing Delivery
Chapter 4. Magazines: Chasing the Audience
Chapter 5. Music: Streaming Sounds
Chapter 6. Radio: Riding New Waves
Chapter 7. Movies: Digitizing Dreams
Chapter 8. Switching Channels
Chapter 9. Digital Media: Widening the Web
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Index