Media/Impact
An Introduction to Mass Media
Published on 18. August 1997
Book
Paperback/Softback
416 pages
978-0-534-50482-3 (ISBN)
Description
This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It then explores each major medium and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media system on society and the world.
More details
Edition
New ed of 3 Revised ed
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Illustrations
glossary, index
Dimensions
Height: 254 mm
Width: 203 mm
Weight
794 gr
ISBN-13
978-0-534-50482-3 (9780534504823)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
01/1993
Wadsworth Publishing Co Inc
€58.38
Article exhausted; check for reprint
Content
Overview; the media industries; support industries; issues and effects; international media; student resource guide; media research directory; finding subject headings for mass media information; finding media organizations.