Market-Based Management
Strategies for Growing Customer Value and Profitability
Published on 23. September 1997
Book
Paperback/Softback
424 pages
978-0-13-106485-0 (ISBN)
Description
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 230 mm
Width: 177 mm
Thickness: 19 mm
Weight
640 gr
ISBN-13
978-0-13-106485-0 (9780131064850)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/2000
2nd Edition
Pearson
€45.79
Article exhausted; check for reprint
Content
Part 1 Market-orientation and profitable growth: market-orientation and profitability; market-based management. Part 2 Market inputs to strategy development: market vision; definition and demand; customer benefits and value creation; market segmentation and segment strategies; competitive position and sources of advantage. Part 3 Market-driven strategies for profitable growth: market entry and development strategies; market expansion and growth strategies; mature market penetration and defensive strategies; harvesting and declining market strategies. Part 4 Implementation, planning and preformance: strategy implementation and Performance metrics: strategic market planning and performance. Appendices: assessing your marketing IQ; communicating your strategy and profit impact in two stages; building action plans for strategy implementation.