Market-Based Management
Strategies for Growing Customer Value and Profitability
2nd Edition
Published on 23. February 2000
Book
Paperback/Softback
416 pages
978-0-13-014546-8 (ISBN)
Description
Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 178 mm
Thickness: 15 mm
Weight
585 gr
ISBN-13
978-0-13-014546-8 (9780130145468)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Roger J. Best
Market-Based Management
Book
02/2003
3rd Edition
Pearson
€74.27
Article exhausted; check for reprint
Previous edition
Book
09/1997
Pearson
€43.32
Article exhausted; check for reprint
Content
I. MARKET-BASED MANAGEMENT.
1. Market-Orientation, Customer Satisfaction, and Profitability.
2. Market-Based Performance.
II. MARKET ANALYSIS.
3. Market Definition, Potential, and Demand.
4. Customer Analysis and Value Creation.
5. Market Segmentation and Segmentation Strategies.
6. Competitor Analysis and Competitive Position.
III. TACTICAL MARKETING STRATEGIES.
7. Product Positioning and Product Strategies.
8. Market-Based Pricing and Pricing Strategies.
9. Marketing Channels and Sales Systems.
10. Marketing Communications and Customer Response.
IV. STRATEGIC MARKET PLANNING.
11. Portfolio Analysis and Strategic Market Plans.
12. Offensive Strategic Marketing Plans.
13. Defensive Strategic Marketing Plans.
V. MARKET PLANNING, IMPLEMENTATION, AND PERFORMANCE.
14. Building a Marketing Plan.
15. Strategy Implementation and Performance Metrics.
16. Profit Impact of Market-Based Management.
1. Market-Orientation, Customer Satisfaction, and Profitability.
2. Market-Based Performance.
II. MARKET ANALYSIS.
3. Market Definition, Potential, and Demand.
4. Customer Analysis and Value Creation.
5. Market Segmentation and Segmentation Strategies.
6. Competitor Analysis and Competitive Position.
III. TACTICAL MARKETING STRATEGIES.
7. Product Positioning and Product Strategies.
8. Market-Based Pricing and Pricing Strategies.
9. Marketing Channels and Sales Systems.
10. Marketing Communications and Customer Response.
IV. STRATEGIC MARKET PLANNING.
11. Portfolio Analysis and Strategic Market Plans.
12. Offensive Strategic Marketing Plans.
13. Defensive Strategic Marketing Plans.
V. MARKET PLANNING, IMPLEMENTATION, AND PERFORMANCE.
14. Building a Marketing Plan.
15. Strategy Implementation and Performance Metrics.
16. Profit Impact of Market-Based Management.