Contagious
How to Build Word of Mouth in the Digital Age
Published on 3. May 2016
Book
Paperback/Softback
256 pages
978-1-4516-8658-6 (ISBN)
Description
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
More details
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 213 mm
Width: 141 mm
Thickness: 22 mm
Weight
222 gr
ISBN-13
978-1-4516-8658-6 (9781451686586)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
03/2013
1st Edition
Simon + Schuster LLC
€13.84
Available for download
Person
Jonah Berger